Improve Page Rank (Google)

Improve Page Rank (Google)

In the earlier days of the Google search engine, before it became the global superstar that it is today, the page rank of a site was a key factor in determining the ranking of a site. Now Google assesses ranking primarily based on other factors and its other algorithm (yes, Google used 2 algorithms). Subsequently, page rank will have little effect on your actual ranking, indeed sites with no page rank can rank above site’s with page ranks as high as 4. Instead, page rank is now seen as a status symbolise or a trophy/reward for your work rather than anything more meaningful or useful. Nevertheless, some of the techniques to improve page rank will also help improve your Google rankings.

Trust

Trust and popularity are the two things that you need to consider when you want to improve page rank. Trust is both how highly Google regards you and indeed how much your visitors trust you. Incorporated within trust is the age of the site, how long the domain is bought for and other information that you may not have been expected to be included in the page rank. Moreover, you need to have relatively low keyword densities and large areas of text to improve the user’s experience and improve page rank.

Popularity

Secondly popularity, this is not what you would have expected. In the online world of ranking sites in search engines, popularity is measured in terms of links with your own site and backlinks. The more sites that link to your own site then the greater your popularity is deemed to be and the higher your page rank, it really is as simple as that. However, the more complicated part is the building of the backlinks to the site. You can do this through article marketing, forum posting, blog commenting and many more way. See the section specific to free backlinks to learn more.

Overall

Ultimately, if you are running your website as a full-time job then it might be worth considering page rank when you are building links to the site and writing the content. However, it is not really worth the effort and if you are running your site part-time then it is definitely not worth the time or effort. If you decide to ignore my advice, then it is vital to remember that trust and popularity are the two most important things to improve page rank.