Article Marketing The Basics- Learn how to make the most of Article Marketing

Article Marketing - The Basics

Article marketing is one of the best and yet relatively under used SEO techniques. Many people see writing articles as a waste of their time and not worth the effort. In relatively, the articles need only be around 300 words and once you have written a few you will be able to comfortably write 5 articles an hour. Articles are a way of generating high quality and more importantly free links. If you follow the steps below then you are well on your way to running a successful article marketing campaign:

1. Choose something to write about: You did keyword research when you were you choosing your domain name and writing your content (if not you should have), article writing is no different. You need to write about things related to your field and something that people actually search for if you want to make the most of the referral traffic that article marketing can generate.

2. Keyword density: Once you have decided on what you are going to write about, chosen your keywords and started writing the article, you need to make sure the keywords that you have chosen are included at least 6 times each in a 300 word article (2%). Any higher than that and moderators may ask you change the article.

3. Submission: The final step is the submission of the article to the article directories. If you are just starting out then you will have to create account with the directories before you can submit. I would only recommend submitting to the top 25 directories on the web including Article Alley, GoArticles, Article Dashboard, Ezinearticles, Article Gold and the many others.

4. Resource Box: Moreover, as part of the submission process you will need to add a link to your in the resource box of the article. The resource box is the chance for you to use around 50 words to sell your site and encourage someone to visit your site and speed their money. Make sure you include the full web address, http:// and all if you want to maximise results.

Overall, article marketing if done correctly, can bring a welcome boost to your traffic and after a month or two, boost your search engine rankings quite significantly. I must stress again, DO NOT simply copy and paste content on your site because this will undo all of the benefits the articles may bring. Each article need only be around 60% unique though some directories are stricter than others.